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</html>";s:4:"text";s:28060:"They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Everyone does it. Charts. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. We tend to think and work sequentially. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont have this concern in podcasting. LOTS of podcasts have ads okay? I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Hes going to start this journey now of trying to get into college. I love you very much. So he had a similar trajectory, and hes a wonderful guy. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Will Ferrell was like, Please, please stop running so many ads.. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Are they yours if theyre subscribed in Spotify? While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. I feel like its still a thriving business. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. iHeartMedia came along and offered us two or three things specifically. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Thats really cool, but its not mutually exclusive. Yeah. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Add to My Podcasts. That wasnt possible prior. Yes, of course we are. The NFL is very similar. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . How do you account for that? When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. I have a card here that says NFTs on it. Its just like life. Its the suspense for the org chart question. Fast, cheap, and good. People trust podcast content more than they trust what they see on social media by like 60 percent more. We had a good relationship with Roger Goodell and the league. Weve won in that sense in podcasting. You get to pick two. In podcasting, I think he realized, I dont have to pick. I can get all three, all the time. Inside iHeartMedia, its an audio company. Thats loosely how its orgd out. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. All of our attention is on audio now because of podcasting. How do you make sure they get attention? Weve all seen this, so Im not saying anything privileged. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. This thread is archived Everything, I promise you, is simpler than you think. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Everybody in this room has worked damn hard for the last 20 years to get to this point. Were in total control there. Podcasting not to your question, but as a side answer has bucked that a lot to date. These are marketers who are usually really good at this stuff like really good. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Its a massive amount of the stuff we take in and that we call the media. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Two really different examples. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Our marketing people are here, youre very good. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. See omnystudio.com/listener for privacy information. People are stupid enough to complain about the ads. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. I know that sounds crazy. All Rights Reserved, By submitting your email, you agree to our. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. How have you arranged iHeart Digital? A-Rod Interview / Cooking with Jon & Vinny. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. His last remarks drew laughter and claps from co-workers. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Theyre mine. Go follow Decoder on TikTok, its great. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. This is obvious at this point. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Find ratings and reviews for the newest movie and TV shows. Sure we are. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. We all are. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Thanks. It didnt hurt that this explosion hit podcasting. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 I think its high attentiveness at scale with partners that weve been able to maintain so far. There has never been a moment in the company that we were sidelined or deprioritized. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. No, for real. Be as simple as you can in your answers, in your approaches, in your strategies. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. I make content. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Well do standard, straight-up, quick-turn, host-read ads. How did the NFT thing go? Its worked for them for 10, 15 years. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Thats a meeting I want to go to. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi If any of you are buying bus ads, please let me know, because Im dying to know how it works. Its that whole waterfall versus agile thing. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. See omnystudio.com/listener for privacy information. Its three guys who are hilarious and fantastic. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Both are completely okay and actually really perform well. But I still own and control the pipe. Hi, Ron Burgundy fans! I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Does that worry you? The. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Thats a really cool medium if only it were video. Podcasting is not video. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. You dont? I just dont see it fixing anything thats broken. I really just keep going back to this notion that its perfect the way it is. Crypto company Gemini is having some trouble with fraud. Every single question is about org charts. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. The last thing Id say is more of a human thing. There was a YouTube announcement earlier today. Do you convert people to Apple Podcast or to Spotify? The Ron Burgundy Podcast. Go make good decisions and follow Decoder on TikTok. But that has been their promise for years, and it might still be their promise. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. The only reason we have that number is because of broadcast radio marketing. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. We have a few minutes left. He was a great guest, super game to answer the questions, especially in front of a live audience. CPMs are going up and the quality of the online ad marketplace is going down. I have to say people are very excited to hear from you today. That got its own set of executive producers out of LA who shepherd the NextUp program. She said, On the podcast, its much looser. I want to wrap up with the Decoder question. But yes, weve seen that convert. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. He also co-owns a company with us called The Black Effect, that he 51 percent owns. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Its a great question, because isnt everything direct response at the end of the day? But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. On this distribution I make this. Which one of your children is the business affairs group? Don't act like you're not impressed. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Everything will get better, faster, and easier if you parallel-path projects. How do you tend to the things in the library that arent the celebrity shows? You should subscribe to it. Its what we do. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. We take this for granted as creators, as publishers, and as networks. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. 2023 Big Money Players and iHeartPodcasts. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Like you said, yes, targeting is getting harder for digital social media platforms. We run billions of podcast impressions in a month to promote our own shows and our partners shows. About. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. I can talk about sexuality or about what trends I do or dont like. The way to do that was to create two segments in our company. Im like, They dont need to be if they dont want to be. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Absolutely. The medium. The fifth season brings canned laughter and an audience . I think its really cool. The Man, The Movie, The Podcast! Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The reason I ask that question all the time is because Im always curious. Thats what were trying to true up. Episodes. Broadcast radio is a mass-reach medium still today. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. See omnystudio.com/listener for privacy information. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I will test anything. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. I mean, aside from the iHeartPodcasts app, obviously. Conal and iHeart Digital earned that success by doing some unconventional things. With podcasts, youre talking about promo codes at the ends of the ads, right? Big Money Players and iHeartPodcasts. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Will Ferrell has started a podcast as the character he played in the movie of the same name. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. I dont have it candidly on a P&L anywhere. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. It sounds like you have things figured out, that you have confidence in your business. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. You have a distribution model that is free. Its not like, I spent 95 percent of our time on Will Ferrell. I think they know the effect, long-term, that you have when you stop marketing. In my opinion, I dont think we would be where we are as an industry otherwise. We were actually working and trying to make change together genuinely. Ill give two answers. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Ive just really struggled to understand why you would do that. Yeah. I cant find the reason in podcasting. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. The truth is, audio all-up is a third of all the media we consume. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. One was just investment. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. We're all in a glass case of emotion. Number two was this massive marketing machine. Is it just Bob Pittman being like, Chaos reigns. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. A million monthly downloads or more is a ton. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. It has brought in underrepresented creators like nothing else weve done. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Our partners at Work x Work. We all get it by now, painfully. Movies. He also co-owns a company with us. I think its real. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I struggle to see something broken with this. I ask it of everybody. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. ChatGPT will eat us all. The core fundamental, pretty consistent business model of podcasting is a rev share model. And everything in between. He only came on here to pitch the app. Its been cool. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. We tried it. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. I have nothing else to say. I think its the single thing I am most proud of at the iHeart Podcast Network. Hes going to leave now. Promote. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. In the tech world, this is a common situation. No, not really. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Thanks to Ariel who did an amazing job. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Or, the negative reason, theyre covering up bad work. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. I understand where we sit in the pecking order in terms of cume. So if you could just bring back the old format that would be great. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. It didnt go well for him either. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Thats an insanely large but insanely accurate number. We do talk to them. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . It was the only time Ive ever gotten a call from somebody. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. This year, were all talking about YouTube and video podcasts. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. I think thats it. Glass-walled conference rooms where they just come up with funnier promo codes? Its an audio medium. Its not the kind of game that is usual in this industry. Ill answer it this way. Sometimes these restructures are a little bit fake. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Ninety-five percent. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Hes like, I want to get as much audience as possible. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Ron and Carolina get advice about how to navigate the dark web. Ive listened to you in the past. Its a great point and question. I dont depend on it. In fact, you almost certainly kill true creativity when you hit that moment. Are you feeling the pinch of the ad downturn? One hundred and twenty million a month? And the other is really edgy, innovative audio drama. Im very interested in the derivative work potential of podcasts. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Associate Producers: Anna Hossnieh and Sophie Lichterman. Thats the only difference so far. ";s:7:"keyword";s:32:"is the ron burgundy podcast over";s:5:"links";s:448:"<a href="http://134.209.76.33/731q12cw/page.php?tag=adele-russell-daughter-of-harold-russell">Adele Russell Daughter Of Harold Russell</a>,
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